About Regional TAM
Regional TAM Pty Limited is a joint venture comprising the 5 FTA regional commercial networks – NBN Pty Ltd, Prime Television (Holdings) Pty Ltd, Seven Queensland, Southern Cross Austereo, and WIN Corporation Pty Ltd.
Collected and marketed by Nielsen Television Audience Measurement, Regional TAM data is the official television audience measurement (TAM) of Free-To-Air and Subscription Television viewing in the five east coast aggregated regional markets including its 19 component sub-markets, and the Regional Western Australian market.
Regional TAM television ratings information is designed to be an independent, reliable and transparent audience measurement system that provides the input for the OzTAM VOZ service, that from December 29, 2024 will be the currency by which television is bought, sold and evaluated. The audience data is used by a range of parties such as television networks, advertisers, media buyers and programme suppliers to aid them to understand viewer behaviour, and in assessing programme or network performance.
Since December 27th 2009, Regional TAM’s service is a live, in-home television viewing ratings service that measures all digital television platforms, including time shift viewing.
The Regional TAM panel currently comprises a total of 3,198 homes (Queensland 812, Northern NSW 700, Southern NSW 570, Victoria 651, Tasmania 285 and Regional West Australia 180) representing a potential audience of 8,256,200 individuals.
Donna Lennox, Head of Revenue Operations, Southern Cross Austereo is the appointed Regional TAM Chairperson. To ensure transparency and accountability, the Regional TAM ratings data is independently audited by Details Nexus.
Nielsen TAM commenced delivery of the Regional TAM ratings measurement service in 2003 and they remain the appointed service provider on an ongoing basis.
